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I remember walking out of a meeting a couple years ago, it was my first client meeting with our company’s new CEO (my boss). I thought the meeting went incredibly well, but my boss’s first comment when we stepped out the door:
“You missed it.”
Uh-oh. “Missed it?” I asked. He explained further:
“You dove right into the product, into the pitch, it was way too fast. They gave you an opportunity to really make a personal connection when the meeting started, and you were too quick to dive into business.”
The lesson was that people buy things from, and do business with, people they like. When a customer or prospect takes a meeting or even a call, they already said yes. Use that opening to learn something about them, start some kind of relationship. Whether its 60 seconds or 15 minutes, use the time to build a connection — it’s maybe the most lasting thing you can take away from an in person, video or phone meeting.
People buy things from people they like… and people keep doing business with people they trust.
🏉 Great story, I want this book badly.
Former 49ers head coach Bill Walsh’s first book lives on as a Super Bowl road map — ESPN The Magazine — www.espn.com
In ESPN The Magazine, Seth Wickersham writes that Bill Walsh’s first book was an unwieldy 550-page mind-dump. But 15 years later, it lives on as a Super Bowl road map — and a haunting reminder of the tortured genius it takes to win the big one.
🚘 Great story.
Elon Musk Takes Customer Complaint on Twitter From Idea to Execution in 6 Days | Inc.com — www.inc.com
Attention business leaders: This is how it’s done.
👪 Family business, global brand, incredible history, interesting story.
How Lego Became The Apple Of Toys — Fast Company — Pocket — getpocket.com
Every September, largely unbeknownst to the rest of the company, a group of around 50 Lego employees descends upon Spain’s Mediterranean coast, armed with sunblock, huge bins of Lego bricks, and a decade’s worth of research into the ways children play.
🦍 Only great things to say about Mailchimp. Impressive business and team. Happy customers, happy results.
Monkey Business: The Story Behind MailChimp’s Wild Growth — blog.drift.com
Learn how a lovable brand and freemium sales model helped make MailChimp one of the world’s leading email marketing platforms.
⌗ A reminder that data should inform, not decide.
🍤 A really awesome piece on things we often take for granted.
Sizzler and the Search for the American Dream — Eater — Pocket — getpocket.com
Our family immigrated to the United States in the late 1970s. We left behind our friends, our family, our language, our customs and everything we knew.